Porvair Sciences and Microplate Clean & Re-use
Porvair Sciences is a global manufacturer of consumables and instruments for life science and analytical laboratories. From microplates, assay kits to automated laboratory equipment, the company is committed to equipping customers with high quality products for improved analysis and increased productivity to accelerate scientific discovery with integrity. Together with JG Finneran and Kbiosystems, the life sciences group of companies are equipped to offer customers a diverse product portfolio dedicated to high quality sample preparation.
Recently acquired by Porvair Sciences, KBiosciences (KB) has developed a system for handling laboratory microplates which has been validated by a large customer for commercial use. The system has significant cost and environmental advantages for laboratory customers.
Porvair Sciences understood the capabilities of the machine, but needed to understand the wider microplate market dynamics and segmentation, key market demand segments, value propositions, and how Porvair Sciences could best exploit the market opportunity.
As a result, Porvair Sciences / KBiosciences engaged Qi3 to undertake a market assessment and strategy review to determine which Value Propositions will disrupt the market to Porvair Sciences’ greatest benefit and the best strategies to achieve to achieve this.
Qi3’s desk research and market interviews addressed key questions on: market sectors, size / shape of the addressable markets, stage of market development; customer types, value proposition, channels to market, competitive environment, market growth drivers & barriers to entry; and potential first customers.
Qi3’s deliverables included a workshop and report on the market framework, a series of deep market insights to guide product development, introductions to potential reference sites / customers, and recommendations on market strategies for commercial exploitation.
“Qi3’s methodologies and extensive market knowledge enabled it to quickly identify the core value proposition for the new Porvair Sciences system, engage with potential users, and identify a clear strategic framework for commercial exploitation. These insights have been invaluable in shaping the company’s strategy for this sector. We expect to make further use of Qi3’s services as additional questions arise on market needs and strategy challenges.